Sales enablement solutions for frontline teams
If you’re in the business of sales, you’ve got to have a sales enablement platform. Not having one is like sending your team to fish without a fishing rod. It just doesn’t make sense and you’ll be far behind all those smart people that went to sea with the rod needed to catch the biggest fish.
So enough about fishing rods, let’s get to the good stuff. Just how effective are sales enablement platforms for business? Well, it all comes down to the results they can help you achieve.
The first one is the result of incredible customer service
This is because your frontline sales associates are equipped with all the information they need to close the sale. They’re not guessing, and they’re not lacking in confidence because they’ve got everything they need in the palm of their hand. This works wonders for their confidence levels and in turn, helps them deliver an exceptional level of service. Customers love this level of service, in fact, 86 per cent of consumers will pay more for a better customer experience. So not only will you make more sales but you’ll be able to start charging a premium for those services.
What’s even better is that you can easily outperform your competition when you deliver flawless service. Did you know, 89 per cent of consumers began doing business with a competitor following a poor customer experience?
The second one is improving the buying journey for your customers
How many times have you walked into a store and received a different service from various sales associates?
One took you through all the advantages and disadvantages, another offered you a seat and another didn’t do anything? These inconsistent selling experiences are damaging to your business. Having a sales enablement solution makes it easy to enforce your customer journey by making the steps more accessible to your sales associates so they can follow them effortlessly. Being customer-centric isn’t a nice thing to have; it’s a crucial thing to have because customer-centric companies are 60% more profitable than companies that aren't.
Ultimately, if you have a sales enablement solution, you make more sales. Organisations with sales enablement embedded achieve a 49% close rate compared to the average of 42.5%.
What are the best sales enablement solutions for frontline teams?
#1 Ocasta Engage
Ocasta Engage is an award-winning sales enablement platform used by the likes of Next, Virgin Media O2 and Tesco Mobile. It blends a host of sales enablement features together that work in harmony to deliver a sales enablement solution that drives conversions, improves customer service and engages frontline workers.
Comms for sales effectiveness
The first sales enablement feature is comms for sales effectiveness. When your frontline sales associates are busy on the shop floor, it can take a lot of work to keep them updated with everything they need to be aware of. Perhaps you’ve had a product recall, or there’s new compliance they need to be on top of, or maybe there’s a deal that needs to be pushed that day.
To keep everyone in the loop with what they need to know, you need a comms platform which cuts straight through the noise to get the attention of your sales associates immediately. Ocasta Engage allows you to post personalised comms which show up on a tailored news feed for your frontline employees.
They’ll be notified when they’ve missed the latest updates, and you can send notifications which pop up on their personal mobile or tablet device.
Learning for sales-readiness
The second is learning for sales-readiness. Make it easy for your sales associates to embed the knowledge they need to be top performers with microlearning. These short training courses are so quick and easy that they can complete them any time of the day when they have a moment spare. Best of all, you can turn any communication article into a microlearning piece with just a few clicks.
Your sales associates may need to brush up their upselling skills or their cross-selling abilities may need strengthening. Tie your training into your sales goals and make it easy for your frontline workers to achieve success without having to sit through hours of tedious training presentations.
Knowledge for sales execution
The third is knowledge for sales execution. Ocasta Engage offers a knowledgebase with all the information your frontline workers need in the flow of work. With a Google-like search, it means any information they require to sell effectively is just seconds from their fingertips.
Everything in the platform is data-rich; you can see engagement scores and skills gaps so you can easily know what areas you need to strengthen and refine in order to achieve more sales within your business.
#2 Disprz
Disprz is an enterprise learning experience and upskilling solution which offers AI-personalised learning to help your frontline sales associates improve their skills. Their platform offers a skills stack which benchmarks against your industry’s trending skills. This works to drive engaging learning experiences which help to achieve better business impact.
Their sales enablement solution can identify which training and skills are needed for different roles within your company. This makes it easy to assign training when you have a large sales team. It can also give you easy skills gap visibility so you can see what areas your team needs improvement with.
They’ve helped companies such as Angel Broking, Wellness Forever and Petronas.
#3 Blink
Blink is focused on the comms side of things for frontline teams. It’s an intranet app which focuses on helping your sales associates stay up to date and in the know. It’s perfect if you’ve got a busy customer-facing team who you need to contact frequently but don’t have the means to do so. This app offers scheduling, secure instant messaging, push notifications for urgent updates and document management.
It’s kind of like a work Facebook feed for your frontline sales associates. Make it easy to send out product updates, sales updates, the latest customer information and urgent compliance documents with Blink.
#4 Mindtickle
Mindtickle is a sales enablement solution used for onboarding, product training, coaching and ongoing readiness. It makes it easy to identify the behaviours which create more sales so you can enforce them more across your business. With Mindtickle, you don’t have to worry about whether your training is going to be effective because you can easily create programs that reinforce knowledge and see how it translates in sales meetings.
They integrate data from real-world sales meetings and align the content to your frontline workers' needs. This ensures that the training you're putting out is always realistic and effective.
#5 Beekeeper
Beekeeper is a more generalist app for frontline workers, but that doesn’t mean to say it can’t be used as a sales enablement solution. This app gives your frontline employees all the information they need on their own mobile or tablet device.
It offers schedules, paystubs, onboarding, training, tasks, safety checklists and announcements making it effortless for you to make your frontline workers' sales-ready whenever you need to.
Use the document management feature to share sales knowledge, the checklists to ensure sales tasks get completed and the communication features to keep your sales associates in the loop.
#6 Tiger LRM
Tiger LRM is a sales enablement solution which was specifically designed for small to medium customer-facing businesses. It helps with employee engagement, training, onboarding, sales playbook management, and lead automation using Data-Driven AI.
This sales solution comes packed with built-in features which stop sales guesswork and presumptions making it easier to close deals. The platform was designed to increase adoption and instil best practices throughout the sales cycle.
#7 Saleshood
This sales enablement solution is uniquely built for fast-growing teams. Their platform provides your frontline sales associates with virtual learning, coaching and selling. This makes it easier to give them the confidence they need to sell effectively.
This platform is perfect if you have a customer-facing team that are working remotely because it was designed for collaboration and productivity. The platform also includes elements which streamline sales enablement processes, security and workflows.
If you’re looking to go to market fast then this could be the solution you need.
#8 Seismic
This platform gives your frontline sales associates a single place to learn quickly, engage effectively, and grow revenue. It offers learning and coaching, buyer engagement capabilities, analytics and insights, content management and AI-guided selling. It’s a great platform if you have a lot of sales information you need to organise and distribute to your team and it can save you hours of time.
Seismic is good for any size team so if you’re a startup or a large enterprise , this sales enablement solution may be worth having a look into.
#9 Wonderway
Wonderway is a sales enablement solution which offers onboarding, upskilling, coaching and certifications. Its main selling point is that it helps you to deeply understand who needs help with what before it becomes problematic. This means that you sales associates will never have to worry about lacking the knowledge they need to succeed when interacting with customers.
The certifications are a great added feature which make it seamless to reward and recognise your employees which boost engagement.
#10 Brainshark
Brainshark is a sales enablement solution which is focused on making sure your sales training is always 100% effective. It offers data-driven sales readiness so you can easily see real results from the training, coaching and enablement you provide your customer-facing teams. The platform includes content authoring, onboarding and training, coaching and practice alongside readiness scorecards.
Content can be created quickly on this platform which allows you to react quickly to changes and ensure you’ve always got the right sales training in place.
Final thoughts
Sales enablement is about giving your sales associates the confidence they need to perform at their best. By giving them the tools they need, providing quick effective training and communicating with them regularly you can achieve huge success. All of these tools are unique in their ability to equip your staff with the information they need so it all depends on what you're looking for.
If you’re pursuing a sales enablement solution dedicated to the B2C space, we highly recommend considering Ocasta Engage.
Ocasta Engage is a sales enablement platform which is used by some of the biggest brands in the UK. Virgin Media O2, Victoria’s Secret, Next and Tesco Mobile all enjoy the benefits which our platform offers and you can too. Get in touch below for a free consultation and see how Ocasta Engage can drive sales in your B2C business.
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