Supercharge your retail team’s performance
Shape the retail experience your customers receive by connecting effectively with the people who serve them; your frontline teams. Supporting your frontline retail staff with what they need to easily stay updated, knowledgeable, and most importantly, engaged, means your retail team are always ready to serve and exceed expectations.
Retail teams require a unique approach to learning
Frontline retail employees are often disengaged because they feel disconnected from the company's overall mission. They are inundated with generic business updates, and keeping on top of these whilst providing excellent customer service can feel near impossible.
To nurture their performance and unlock their full potential, you’ve got to embrace a fresh training approach. One that leads with effective, targeted communications so your retail teams feel engaged, supported and eager to learn.
Trusted by leading retailers
Industry-leading retailers use Ocasta Engage to transform their customer experiences by making their employees feel valued, connected and inspired to learn every single day.
Comms that cut through the noise in retail
Your frontline retail employees are drowning in irrelevant information, leading to mental clutter, poor concentration and low engagement rates. If they’re not serving your customers, they’re being inundated with social updates from Workplace, SharePoint, group WhatsApp messages or emails.
Cut through the clutter with Ocasta Engage’s personalised news feed, targeted notifications, and internal calendar, which make staying in the know unbelievably easy.
No more noise, just business-critical information tailored to each of your frontline retail employees. Staying relevant and up-to-date with product updates, promotions and seasonal sale events now takes just a few minutes.
Easily notify teams about urgent changes
Retail can be unpredictable which means you need an easy and effective way to reach your frontline employees. Use our targeted alerts to notify your retail teams about urgent changes. If your POS is incorrect, a system is unavailable or a product’s promotion has changed last minute, you can rest assured that your frontline workers will always be updated as quickly as possible.
Target your notification by role or location to ensure only the intended employees see the message.
Embed the know-how your retail employees need on the frontline
Communications alone won’t lead to the know-how which your retail employees need to effectively serve your customers on the shop floor. But your existing learning tools are often out of your control and not made for your shop floor teams. This leads to a learning-doing gap; the illusion that retail staff know what they are doing, but results, and your customers say otherwise.
Bridge this gap by introducing microlearning alongside your comms. This means you can finally embed the knowledge your employees need to know about everything from the latest offers, promotions, products, processes or launching new systems.
Retailers that have adopted microlearning have seen a 130% increase in engagement and productivity over those that don't use it. 78% of the employees felt more confident in task completion after the training.
Improve customer interactions
Your customers demand instant answers, and your retail teams need the information at their fingertips.
Often, employees resort to asking colleagues, guessing, or simply giving up when faced with questions they don’t know the answers to. This not only slows down processes but, can lead to misinformation and hinder the overall customer experience.
Ocasta Engage's knowledgebase provides your retail teams with real-time, easily searchable access to the most up-to-date information, including the latest offers, product details, how-to guides, operational manuals, and instructional videos. With Engage, the answers are always within reach to meet the demands of today's on-the-go customers.
After having a good customer experience, 90% of consumers said they were more likely to purchase more, and 93% said they were more likely to become repeat customers.
Retain your retail staff for longer
The retail industry is notorious for high employee churn rates, with the average rate at 75.8% for all hourly, in-store positions. There’s a war for talent and 63.3% of companies say retaining employees is actually harder than hiring them.
Retain your retail staff for longer by rewarding and recognising their efforts with Ocasta Engage. Alongside the laser-targeted comms, all retail staff can hand out rewards and recognition from the same app in seconds.
Engage has made it incredibly easy for retailers to quickly communicate with all of their stores and effortlessly reward sales associates (even the hard-to-reach franchises) in an efficient, simple, yet highly effective way so that all employees are informed, engaged and excited about their work.
Combining engagement and communications means that retailers can deliver a joined-up experience supporting their store associates at every stage of their working journey.
Reduce time to competency
In the first 3 months of hiring a new starter, employers face up to 75% in loss of productivity which can be extremely costly.
Minimise the time it takes for your new starters to reach their full potential and save £3,000 in training costs per hire with our preboarding and onboarding functionality.
Ocasta Engage guides your new starters with everything they need to know to embark on their new retail career. It simplifies new starter training through microlearning, provides instant access to a digital knowledgebase so everything is on-hand at the touch of a button and offers timely alerts to keep your team informed and on track with what they need to know. And most importantly, encourages them with rewards and recognition to ensure they feel welcomed and excited about their new role.
Discover the simplest yet highly effective engagement and comms app for retailers and transform the performance of your teams today
