Engage, train and retain your garden centre employees
Make your garden centre the go-to destination by cultivating a team of engaged, happy and knowledgeable employees who deliver service that continually outshines your competitors.
Supercharge know-how and engagement with the most simple-to-use training and engagement app that provides real, tangible results for gardening centres and their employees.
Engage your garden centre employees from their very first day
A good onboarding process helps new employees to feel not just welcomed but genuinely excited about their role in your garden centre.
Encourage them to feel enthusiastic and eager to learn, starting from day one with a seamless digital onboarding experience that not only simplifies essential training but also provides guidance and support as they embark on their new roles. It's all about building that connection and making them feel like a valued part of your team.
More than 93% of employers believe that onboarding plays a critical role in an employee's decision to stay or leave the company.
Now you have multiple departments, you must target your comms to the right people
As your garden centre transforms into a comprehensive destination centre that offers not only garden and home products but also a restaurant, farm, or soft play areas, it's crucial to ensure your employees remain informed through tailored digital communications.
Ocasta Engage, with its personalised news feed and precision-targeted notifications, allows you to deliver news and articles tailored to each staff member's role or location. This ensures that your frontline teams receive information directly related to their responsibilities. This personalised approach not only keeps them engaged but also encourages repeated engagement, ultimately maximising their involvement and participation.
Make learning easily accessible and highly effective
Communications alone won’t lead to the know-how your garden centre teams need to comply with industry regulations and deliver exceptional customer service. This leads to a learning-doing gap: the illusion that garden centre staff know what they are doing and are acting in a compliant manner, but your sales, net promoter scores and compliance reports state otherwise.
Bridge this gap by introducing microlearning alongside your comms so you can finally embed the knowledge needed to maximise performance and remain compliant.
Companies that have adopted microlearning have seen a 130% increase in engagement and productivity over those that don't use it. 78% of the employees felt more confident in task completion after the microlearning.
Capture the attention of a younger demographic of customers
One of the challenges garden centres face is getting the younger crowd excited about gardening and keeping them coming back for more.
The best solution is to make it easy for any member of staff to become a customer’s go-to source for everything gardening-related. You can do this by supporting them with a digital knowledgebase which they can access right on the shop floor. That means your team member can access information with just one click, ensuring they're always informed and ready to inspire your younger customers.
Retain your garden centre staff for longer
Retain your garden centre staff by rewarding and recognising their efforts. Ocasta Engage has made it incredibly easy for managers and colleagues to reward and recognise others (even the hard-to-reach franchises) in an efficient, simple, yet highly effective way so that all employees are engaged and excited about their work.
Send them kudos to recognise their efforts for a lonely 8-hour shift in the plant nursery or their performance during a busy Christmas sale.
Show them you care because a small message goes a long way.
Easy compliance with legal, ethical, and regulatory standards
Managing compliance becomes complex when you have numerous employees across various departments like restaurants, farms, kids' play areas, and shops.
Ocasta Engage offers trackable acknowledgements, enabling you to send compliance documents and request that your employees acknowledge they've read and comprehended them. You can schedule these acknowledgements to be checked on a daily, weekly, monthly, or annually, giving you complete control over your garden centre team's adherence to industry standards. See who has, and more importantly, who hasn’t read and understood your key policies.
Optimise the entire employee experience with user insights
With Ocasta Engage, everything is trackable, so you can make your training, comms and engagement more effective. Instead of relying on guesswork, our insights provide clear guidance into what's working and what's not. This data-driven approach ensures that your efforts are directed where they matter most, leading to lower turnover rates and improved performance.