What is an internal podcast?
An internal podcast is a digital audio series created specifically for the employees within an organisation. It is a modern and engaging medium for directly sharing company news, insights, and educational content with staff. Unlike traditional communication channels, internal podcasts offer a convenient and personal way for employees to stay informed and connected to their company's culture and goals, even on the go.
Why is an internal podcast relevant to internal comms?
Internal podcasts are increasingly relevant to internal communications professionals because they represent a dynamic and flexible tool for engaging employees. They can effectively complement existing communication strategies, offering a unique platform to deepen employee engagement, foster a sense of belonging, and enhance the understanding of company values and objectives. Given the growing popularity of podcasts globally, adopting this format can also cater to today's workforce's diverse media consumption preferences.
Examples of internal podcasts in internal comms
Many organisations have successfully launched internal podcasts to discuss various topics, from leadership messages and team achievements to health and wellbeing advice. For example, a company might release monthly podcast episodes featuring interviews with different team leaders, discussing project updates, company achievements, and future plans. Such initiatives help personalise the communication flow and make leadership more accessible to employees.
Best practices for an internal podcast
Content Planning: Define your podcast's goals, audience, and content calendar to ensure consistency and relevance.
Quality Production: Invest in good recording equipment and editing software to produce clear and professional audio content.
Engagement: Encourage employee feedback and participation to make the podcast more interactive and responsive to their interests.
Promotion: Use existing internal communication channels to promote the podcast and increase its reach within the organisation.
Measurement: Implement metrics to track engagement and listener feedback, using insights to refine future content.
Common challenges for an internal podcast
Maintaining consistent episode production.
Ensuring content relevance and engagement.
Overcoming technical barriers for both production and access.
Measuring impact and engagement accurately.
What does an internal podcast mean for frontline teams?
For organisations with large frontline teams, internal podcasts can be invaluable for ensuring all employees, regardless of location or job role, feel connected to the company's core. It offers a flexible and accessible way for these teams to receive updates, training, and motivation, potentially improving overall job satisfaction and organisational commitment.
Internal podcast FAQs
Q: How often should an internal podcast be released?
A: The frequency should be based on your organisation's needs and capacity. Monthly or bi-weekly episodes are common, but the key is consistency.
Q: Who should host the internal podcast?
A: Ideally, someone within the organisation who is engaging, informed, and can represent the company culture well. This could be a member of the internal comms team or another charismatic employee.
Q: Can internal podcasts replace traditional communication methods?
A: While not a replacement, they are an excellent complement to existing channels, adding variety and depth to your communication strategy.
More info about internal podcasts
For further reading, explore resources like The Podcast Host and Podcast Insights for technical advice on starting and running a podcast. Additionally, consider joining forums or networks of internal communications professionals to share experiences and best practices in podcasting.
